By using the right digital marketing technology, businesses can improve marketing strategies, increase customer engagement & drive better results.
In today’s digital world, it is essential for businesses to adopt the right technology in order to stay competitive. By selecting the right technology, businesses can improve their marketing strategies, increase customer engagement and deliver better results. It can also improve efficiency and reduce costs. But with so many marketing technologies out there, It can be difficult and time-consuming to know which ones to choose.
We can help with selecting and adopting the right martech solutions. This could include marketing automation tools, Customer Data Platforms, web analytics tools, A/B testing tools, etc. We have developed a step-by-step approach from understanding the business needs to the adoption of new technology within the organization.
A lot of companies are not using their marketing technologies to their full potential. Purchasing a license and implementing the technology is not enough to have a return on investment. To fully utilize marketing technology, companies must understand how to use the tools effectively and integrate them into their overall marketing strategy.
This often requires training and ongoing support, as well as a clear understanding of the data and metrics that the technology is able to provide.
Marketing technology can be a powerful asset for a wide range of businesses, regardless of size or industry.
For small and medium-sized businesses, marketing technology can provide a cost-effective way to reach and engage customers, as well as gain valuable insights into customer behavior and preferences.
For larger businesses, marketing technology can help to streamline and automate marketing processes, allowing them to scale their efforts and reach a wider audience. Moreover, advanced marketing technology solutions can provide valuable data and insights that can help these businesses to better understand and target their customers, as well as optimize their marketing strategies and campaigns.
When different tools operate in silos, you will end up with a fragmentation of data, insights, and brand experiences.
1. Defining the needs
The first phase consists of defining the needs. Together, we will evaluate and challenge the business ambitions next to the as-is situation. Based on this input we can define use cases that are aligned with the business’s goals and objectives.
Next to the use cases, there are several additional factors to consider when choosing the right marketing technology selection:
2. Defining the solution
When we are aligned on the real needs, we can start defining the right solutions. The different use cases combined with the importance of additional factors will be summarised in a “MarTech Scoring Card”. This document helps us to brief and evaluate different vendors. Eventually, this scoring card will also create the supporting base to justify a preferred technology.
Integrating a new technology into an existing ecosystem can be challenging. Therefore we map the orchestration of the different data streams and define the responsibilities of the involved parties. Taking into account timing, budget, and technical feasibility, we craft a solution architecture and a pragmatic roadmap to reach our goals.
3. Making a Proof of Value (PoV)
We continue by making a Proof of value (PoV). This is a method for assessing the potential impact of a technology solution before making a significant investment. This typically involves running a pilot project or a proof of concept to test out the technology in a real-world scenario. This helps us to validate the solution and demonstrate a plausible return on investment of a technology. It also allows us to identify any potential issues before committing to a larger roll-out or migration process.
In order to gain the maximum benefit of a solution, we use an 'adopt and grow approach' and customize its launch to suit the organization. This could involve onboarding programs, technical support, best practices, templates, strategic guidance, training, digital expert staffing, etc.
There are a couple of reasons why we are your partner for marketing technology services:
Did you like what you read? Are you eager to find out how we can help you further? Feel free to reach out, we would love to have a chat.
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